The Division of Corporate Communication and Public Affairs (CCPA) is part of the Meadows School of the Arts at SMU and offers majors two degree programs.
Students choose one of three tracks:
- Organizational Communication
For majors interested in leading the effective operation and internal workings of organizations, including leadership, change management, teamwork, power/ gender issues, human and social capital, and organizational behavior.
- Political Communication
For majors interested in leading public policy initiatives for organizations, lobbying firms, think tanks, government agencies, NGOs, elected office, or political campaigns, including analysis, issues management, advocacy, and public opinion monitoring.
- Social Innovation and Nonprofit Engagement
For majors interested in leading or founding nonprofit or hybrid corporations that combine social welfare, branding, donor/volunteer relations, fundraising/ philanthropy, and strategic communication in a variety of mission contexts.
- For majors interested in leading external corporate and public affairs initiatives with a variety of stakeholders, including investors, customers, communities, activists, and media, with an emphasis on engagement, business objectives, and crisis response.
For detailed information on degrees available, see Undergraduate Studies.