By Alix Sommers B.A. English, B.A. Fashion Media ’20 Emily Lawler, capital and business reporter with MLive Media Group, shared the experience of her year-long coverage of the Dr. Larry Nassar abuse case in a lecture at SMU March 1, sponsored by the Meadows Division of Corporate Communication and Public Affairs. CCPA chair Sandra Duhe welcomes Lawler Nassar is the former Michigan State University (MSU) and USA Gymnastics (USAG) team doctor who was sentenced to 40 to 175 years in prison for sex crimes. Lawler spent more than a year reporting on the case. In the beginning, she said the public questioned the accuracy of the story. “He had a lot of community support – there were a lot of people who frankly didn’t believe he had done anything wrong,” Lawler said. “But despite the initial reaction, we kept going.”
SMU CCPA Division Chair Sandra Duhe, Professor LaShonda Eaddy and Advisory Board Member Angela Jeffrey attended the International Public Relations Research Conference in Orlando, Fla. March 8 - 10 to hear the latest research in public relations. Professor Eaddy presents at IPRRC Eaddy Takes Top Paper Award All presented research during the conference and Professor Eaddy received the W. Ward White top paper award for research of practical significance. Trends to Watch in Public Relations Geo-tagging: Reliably tracking sources of user-generated content still has some kinks, but the new norm will be maps in the boardroom. Organizations are looking for unicorns: Not as pets, but employees. Communicators who are savvy with humans and data are all the rage and in really short supply. Advertising turns counterproductive: What starts out as a strong partner to public relations quickly turns south when ads take the place of actual engagement online. Algorithms are our friends: Very cool, accessible, and even free tools are available to sort social audiences into identifiable communities. Crisis history matters: New findings on lie bias, the power of negative rhetoric, strategy decision trees, and stakeholder venting promise to keep crisis a hot topic. As this and other information is shared with CCPA faculty these learnings quickly find their way into the SMU classrooms.
Don’t miss MLive Reporter Emily Lawler, March 1, 5:30 pm, ULee 241 For 20 years, female athletes in Michigan State University gymnastics and other sports complained of abuse from the team physician they trusted with their wellbeing. News reports estimate Dr. Larry Nassar may have sexually abused more than 150 girls and young women under the guise of medical exams and treatments. He was just sentenced to 40 to 175 years in prison last month. Emily Lawler, Capitol/Business Reporter with MLive in Lansing, Michigan will share her insights from her year-long coverage of this scandal, which has brought a firestorm of investigations on MSU from lawmakers and the attorney general. Arrive early for what’s sure to be a stunning discussion of journalism, politics, and public relations, followed by Q&A. Emily Lawler's Tweets Emily Lawler on LinkedIn
9 a.m.–4 p.m. • Saturday, February 17 • Owens Arts Center • SMU This is a free event for Meadows students and alumni. Students should RSVP. Featuring SMU Meadows Alumnus and 2017 Tony Award Winner for Best Featured Actor in a Play, Michael Aronov(FREE) Don’t miss an opportunity to talk to recent Meadows alumni and faculty about the things that are most important as you leave SMU and pave your way toward the career you’ve dreamed about. Faculty will talk about distinguishing yourself online, how to win people over, getting funding for your projects and more. Recent alumni will talk about what they wish they knew before they graduated and what has been most important to them in their careers so far.