Trends to Watch in Public Relations

SMU CCPA Division Chair Sandra Duhe, Professor LaShonda Eaddy and Advisory Board Member Angela Jeffrey attended the International Public Relations Research Conference in Orlando, Fla. March 8 - 10 to hear the latest research in public relations. Professor Eaddy presents at IPRRC Eaddy Takes Top Paper Award All presented research during the conference and Professor Eaddy received the W. Ward White top paper award for research of practical significance. Trends to Watch in Public Relations Geo-tagging: Reliably tracking sources of user-generated content still has some kinks, but the new norm will be maps in the boardroom. Organizations are looking for unicorns: Not as pets, but employees. Communicators who are savvy with humans and data are all the rage and in really short supply. Advertising turns counterproductive: What starts out as a strong partner to public relations quickly turns south when ads take the place of actual engagement online. Algorithms are our friends: Very cool, accessible, and even free tools are available to sort social audiences into identifiable communities. Crisis history matters: New findings on lie bias, the power of negative rhetoric, strategy decision trees, and stakeholder venting promise to keep crisis a hot topic. As this and other information is shared with CCPA faculty these learnings quickly find their way into the SMU classrooms.

2018-03-12T11:52:23+00:00 March 12, 2018|Categories: CCPA, Faculty|

Want to Know Your Customers? Observe Them.

When it comes to digital, Steve Lee is the professor to professionals. As the featured speaker at the March 6 PRSA Dallas Members Breakfast, Steve demonstrated how psychographic insights allow customers to self-identify and provide businesses the opportunity to know their customers and go where they are.

2018-03-07T10:07:22+00:00 March 7, 2018|Categories: CCPA, Faculty, Featured|

Personal Worldviews Impact Discourse Says Professor Stephanie Martin in Tower Center Talk

Dr. Stephanie A. “Sam” Martin engaged questions about how the media and public have responded to the 2016 presidential election in a recent lecture at the John Goodwin Tower Center for Political Studies. Dr. Martin, assistant professor of corporate communication and public affairs (CCPA) at SMU, opened the Nov. 16 speech with a simple question to the packed room. “How are you doing?”

2018-01-04T13:45:13+00:00 January 4, 2018|Categories: CCPA, Faculty, Featured|Tags: , , , |
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