The Future of Public Relations and AI

by Alex Twiss Public relations is evolving into an industry driven by data. With so much data, artificial intelligence (AI) plays an inevitable part in sifting through it all. Though the future of public relations will include AI, Jon Iwata, in his interview with PRSA, provided a wise warning to proceed ethically and with caution. He stated that “AI should be a partner, not a leader, to PR practitioners.”