Humor in Communication by Dr. Owen Lynch

Dr. Owen Lynch is a funny man. Don’t believe it –  just ask him. <drumroll please> Humor in communication has many possible uses, and it’s great when you pull it off. Laugh and the world laughs with you. But fail and you’re all alone.

2018-11-14T17:16:43+00:00November 16, 2018|Categories: CCPA, Faculty|

Everyday Ethics by SMU CCPA Professor Dr. Rita Kirk

Virtually every day we are faced with ethical choices. Some are simply black and white, right and wrong, others you find in a grey area. But not all ethics is a choice, some lean to how you act. William F. May Endowed Director of the Maguire Center for Ethics and Public Responsibility and Altshuler Distinguished Professor in CCPA at SMU offers three simple tips for your everyday ethics.  If you enjoyed this video about everyday ethics, please share this story add your thoughts in the comments below.  

2018-11-08T12:49:56+00:00November 8, 2018|Categories: CCPA, Faculty|

CCPA Stars Come Out to Shine

  ” order_by=”sortorder” order_direction=”ASC” returns=”included” maximum_entity_count=”500″]   On Tuesday, April 17, the Meadows Museum hosted the SMU Corporate Communication and Public Affairs (CCPA) division’s annual senior awards ceremony and, for the first time, official induction of new CCPA majors. This auspicious night serves as an opportunity for the CCPA faculty to recognize the graduating seniors who have become CCPA stars and made an impact on the Division. These students excelled during their work in classes, mustangconsulting, PRSSA, debate team, and earned a spot in the honors society, Kappa Tau Alpha, among many other accomplishments. The CCPA Stars come out to shine. CCPA faculty bid farewell to seniors and welcomed new majors, a fresh batch of students eager to begin their journey through the halls of Umphrey Lee. Founders of the new CCPA Young Alumni Advisory Board were present to lend their support to new majors and soon-to-be grads alike.

Trends to Watch in Public Relations

SMU CCPA Division Chair Sandra Duhe, Professor LaShonda Eaddy and Advisory Board Member Angela Jeffrey attended the International Public Relations Research Conference in Orlando, Fla. March 8 - 10 to hear the latest research in public relations. Professor Eaddy presents at IPRRC Eaddy Takes Top Paper Award All presented research during the conference and Professor Eaddy received the W. Ward White top paper award for research of practical significance. Trends to Watch in Public Relations Geo-tagging: Reliably tracking sources of user-generated content still has some kinks, but the new norm will be maps in the boardroom. Organizations are looking for unicorns: Not as pets, but employees. Communicators who are savvy with humans and data are all the rage and in really short supply. Advertising turns counterproductive: What starts out as a strong partner to public relations quickly turns south when ads take the place of actual engagement online. Algorithms are our friends: Very cool, accessible, and even free tools are available to sort social audiences into identifiable communities. Crisis history matters: New findings on lie bias, the power of negative rhetoric, strategy decision trees, and stakeholder venting promise to keep crisis a hot topic. As this and other information is shared with CCPA faculty these learnings quickly find their way into the SMU classrooms.

2018-03-12T11:52:23+00:00March 12, 2018|Categories: CCPA, Faculty|

Want to Know Your Customers? Observe Them.

When it comes to digital, Steve Lee is the professor to professionals. As the featured speaker at the March 6 PRSA Dallas Members Breakfast, Steve demonstrated how psychographic insights allow customers to self-identify and provide businesses the opportunity to know their customers and go where they are.

2018-03-07T10:07:22+00:00March 7, 2018|Categories: CCPA, Faculty, Featured|
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