Boulevard Consulting, a class-based public relations student agency took top honors in PRSA Dallas’ Pegasus Awards today. The student group competed against other professional groups in the Integrated Marketing Communication category.
The Student Team
The award-winning Boulevard Consulting team included Lindsay Bowman, Hollis Byram, Chloe Canton, Eva Coke, Brittney Effner, Hannah Ellisen, DeAngelo Garner, Tamara Karram, Kelly Landen, Allison Nichols, Stephanie Ryan, Whitney Smith and Julia Traylor, They were guided by CCPA Professor Kim Millea.
Research Led Programming
The student-led team was recognized for work completed during the Spring 2018 semester for Roomored, a Dallas based interactive home building and design company. They researched, developed and executed a strategic communication program for the start-up company. The team was very proud of the survey instruments they developed to help Roomored discern their key audiences and more efficiently impact that consumer base.
“Congratulations to the full Boulevard Consulting Roomored account team,” said Professor Millea. “They worked closely with the client CEO, Farrukh Malik, and delivered a capstone project worthy of professional recognition. We are all very proud.”