Why You Need a Personal Brand

Would your own brand be high on the list of your top 10 favorite companies? If a company is considering hiring you, would they recognize your logo or your work? The correct answer is “they should recognize it” but, in reality, we all have room to improve. Personalbrand.com defines a personal brand as “a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large”.

personal branding

Whether you have a consistent image and reputation or you have never thought about yourself as a brand, spend ten minutes watching our short video to learn about ways to stand out among the crowd and become memorable and recognizable.

We are about to walk you through the basics of creating a unique brand. We will share why you should have a personal brand and how to choose one that matches your industry. Then, we will talk about creating a strong foundation for that image and implementing it into your daily work.

Branding 101

Ready, Set, Go!

You now have some action items to help you start or improve your own brand. Remember to stay consistent with your personal positioning and to utilize it throughout different platforms.

Take a deep dive into your creativity and visit Canva to start playing with color schemes, fonts, and a potential logo for yourself.

Comment below what resources have helped you create your brand or learn about branding in general.