Many CCPA majors are fortunate enough to enroll in Boulevard Consulting, one of the division’s most unique offerings. The course has been taught by Kim Commerato for several semesters and we are here to share a bit about the class from her perspective. Read more about Boulevard Consulting below with a special feature from Professor Commerato herself.
While all students triumphed through a huge adjustment this semester, Boulevard Consulting, CCPA’s capstone class, faced particular challenges being online. A class that consists of whiteboard brainstorms, group work, and collaboration, Zoom did not cultivate the same creative energy that Boulevard relies on for success. Nonetheless, this year’s group was able to overcome the difficulties of working remotely and built an impressive campaign for client Connor Saeli.
Jemurai's founder and CEO, Matt Konda, and product manager, Keely Caldwell, encouraged students to create ideas that would help the company attract more clients, drive further sales, increase brand recognition, and result in increased traffic to the website and social media pages.