by Stan Levenson, APR
When researching and pursuing employment opportunities (professional advancement) in public relations or marketing communications, you must first research and learn all that you can about the organizations in which you are interested, as well as the executives or representatives with whom you will be meeting. You also can anticipate being asked what particular field of interest you possess for contributing to their growth and success, and what you have in mind for an ideal position.
Such specialties as media relations and publicity, corporate communications, community relations, crises communications, cause-related marketing, research, promotion and special events are leading examples.
After being introduced, it is quite natural that you talk about yourself, your personal and professional interests and fierce desire to gain a position.
Stop right there!
Your opening round should be to emphasize the many ways in which you can be of value and service to your prospective employer. If possible, cite some of the issues, problems and/or successes this company or institution has recently experienced, and share your perspectives and opinions with insight and a sense of professionalism. Bottom line, your interviewer wants to know what you can do for them and how you can provide resource and talent to help accomplish their goals and objectives.
Being an informed leader, a teambuilder, dependable, resourceful and a strategic thinker are all examples that you can emphasize about yourself with credibility when they fit!
Lots of good luck!
Stan Levenson, APR
Stan Levenson, APR is the retired Co-Founder and CEO of the Levenson Group and current CEO of Levenson & Brinker PR. He has served on the SMU CCPA Advisory Board for
Tonight 6p at Hughes-Trigg Porticos BCD don’t miss the PRSSA Career Prep gathering where Richard Blazevich, corporate recruiter and career coach will discuss “How to Get the Job You Want,” Blazevich has hired employees for PepsiCo since 2001, during which he interviewed hundreds of candidates and made hiring decisions for a wide variety of roles in his company’s marketing department.